Web Analytics Services

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." This popular saying is as true today as when it was coined by marketing pioneer John Wanamaker a century ago. That is, it's almost as true, because today online marketers have a powerful solution to this problem in Web analytics.

Analytics is defined by the Web Analytics Association as "the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives." In short, it's how you determine the effectiveness of your marketing efforts, gather the data you need to fine-tune your site and ultimately maximize your return on investment (ROI). Every single discipline of Internet marketing relies heavily on analytics.